Comparing Freelance SEO Consultants and Agencies

Specifically the difference between freelance seo uk consultants and agencies?

The actual is obvious, freelancers work as independent consultants. They’re usually a sole proprietor and their client base is often localised, although in theory freelance SEO’s can work from anywhere with clients from anywhere.

SEARCH ENGINE OPTIMISATION agencies offer similar consultancy services but they have a sizeable team. The size of an SEO agency will range from nearly anything from a couple of people to hundreds. SEO agencies often deliver other internet marketing services like web design, pay per click advertising or simply display advertising as well as SEO.


As with other program based industries typically freelance SEO’s are cheaper as compared with SEO agencies. Agencies have higher overheads like practices and sales teams, finance departments and account operators. Most freelancers work independently from home offices making their whole overheads significantly lower.

Most agencies an freelance SEO’s price their work hourly or on a day amount.


The actual SEO process which agencies and freelancer consultants follow is usually quite similar. There’s a fairly beautifully shaped best practice process for optimising a website which usually seems to be something like:

Keyword research
Technical optimisation
On site optimization
Link building
Terminology and the details of each part of the method will vary from agency to agency and consultant that will consultant but most will follow this formula by and large. Some freelancers may focus on a particular part of the SEO process like link-building but most are all rounders who can complete all parts of the course of action.

The biggest difference with an agency is probably the level of account control involvement which can be useful for larger campaigns with big makes.


The quality of SEO work delivered by agencies plus freelancers varies greatly so no real comparison can be fascinated and as a business considering working with either a consultant or a agency it is your responsibility to seek assurances about the reliability, integrity and performance of who you hire to do your SEARCH ENGINE MARKETING.

Seek references from other customers about the experience of working with the exact agency or the freelancer and check their clients just brings into play Google search results.

Agency’s often sell themselves on the great having a multi-disciplinary team at their disposal made up of departmental specialists for instance link builders and copywriters. This can certainly be a gain but just as often freelancers can offer a better quality of service and success by having more personal experience on your project.


Creating a team may give agencies an advantage in this respect but often self employed are ex-agency employees who have been in the SEO business for a longer time and are at the top of their game. When working with an agency be sure to get assurances about the experience of the team members working on your project. Messy SEO work conducted by under qualified consultants might in some cases damage your websites search rankings more than it helps.


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